AB180 Sponsors Braze Connections Seoul, Shares Tmoney Mobility Case
AB180 joined Braze Connections Seoul as a sponsor, presenting Tmoney Mobility's real-time behavior data personalization case and AI-era martech strategies.
AB180 announced on October 16, 2026 that it participated as a sponsor in Braze Connections Seoul, where it shared a case study from Tmoney Mobility and discussed martech utilization in the AI era, according to datanet.co.kr.
During the event, Tmoney Mobility managers Jeon Jae-young and Jo Soo-bin presented on personalized mobility journeys built on real-time behavior data. AB180 used Braze's Context Step and Personalize Delay features to build personalized messaging scenarios for Tmoney Mobility without separate server development.
AB180 also applied Braze's Content Card for in-app ad operations, allowing ad sales to be delegated to external operators without separate admin systems.
AI martech stack direction
AB180 solutions architect Park Joo-ryeol presented on the direction of AI martech stacks, covering the shift from Intelligence to Adoption.
In September 2026, Braze held its annual global event Braze Forge 2026 in Las Vegas, USA.
Quick answers
What did AB180 present at Braze Connections Seoul?
AB180 shared Tmoney Mobility's case of real-time behavior data-based personalization and discussed martech utilization in the AI era.
Who presented at the event?
Tmoney Mobility managers Jeon Jae-young and Jo Soo-bin presented on personalized mobility journeys, and AB180 solutions architect Park Joo-ryeol spoke on AI martech stack direction.