Amazon Launches Prime Thank You Festival With 4 Million Items

Amazon has started its Prime member-only sale, the Prime Thank You Festival, which runs for seven days until 23:59 on October 19, according to watch.impress.co.jp. More than 4 million items are being sold at special prices during the event.

Among the discounts, Apple products are reduced: the iPhone Air 256GB is 21% off at 149,800 yen, the 512GB model is 24% off at 171,600 yen, and the 1TB model is 38% off at 183,500 yen. The 11-inch iPad Air (M4) is 10% off at 116,800 yen, and AirPods Pro 3 are 14% off at 36,800 yen.

Amazon devices are also discounted, including the latest Fire TV Stick 4K. The sale features autumn food and beauty sections alongside daily-changing deals.

Campaigns and brand deals

The Prime Thank You Festival Point-Up Campaign & Grand Lottery offers up to 10,000 Amazon points to members who enter and spend at least 10,000 yen in total, with a separate lottery for up to 100,000 points. A d Point campaign gives 20% back in d Points, capped at 1,000 points, to users who link a d account with an Amazon account for the first time and shop on Amazon; users who spend at least 5,000 yen while using 500 d Points can enter a lottery for up to 100,000 d Points.

In the Selected Daily Sale, popular brand products including BRAUN, Dyson and Bose items are sold at Amazon's lowest 2026 prices, with items announced each day. Products selected by the girl group HANA are featured on the Prime Thank You Festival special page, following Prime Day.