Anker unifies Soundcore and Eufy under one brand, unveils new power banks

Anker Innovation Korea announced on October 20 at a press conference in Seoul that it will consolidate its product lines under a single Anker brand, folding its Soundcore audio and Eufy smart home labels into the Anker name. The company outlined the unified rebranding strategy at the event, according to techm.kr.

Alongside the rebranding, Anker showed two new power banks built on its in-house Neo Lithium-ion Battery (NLB) cell technology: the MagGo Power Bank 2 Pro and the Zolo Power Bank. The MagGo Power Bank 2 Pro carries a smart cooling fan that adjusts its speed automatically based on charging and heat status, while the Zolo Power Bank has two built-in cables and supports output of up to 55W.

The company also introduced the Nano USB-C 10-in-1 240Hz Smart Display Hub, which supports HDMI 2.1 and DisplayPort 1.4 and can output up to 240Hz at 1080p and 2K. A limited-edition product made in collaboration with the FPS game Valorant was also on show.

Audio lineup built on the Thus AI chip

Anker's new audio products use its in-house on-device Thus AI chip, which combines the CPU and memory into a single chip. Four models carry the chip: Liberty Buds 2, AeroClip 2, Space 2 Pro and Sleep Earbuds 4.

Liberty Buds 2 weigh 4.7g and hold TUV Rheinland comfort-fit certification. Space 2 Pro uses six sensors for voice isolation and adaptive active noise cancellation 3.0 across eight sensors in total. Sleep Earbuds 4 adds an AI dynamic snoring masking system and a smart sensing case that switches to ambient sound mode when external sound is detected.

Anker plans pop-up stores at Kangseo NC Department Store and Lotte Department Store Jamsil in November. Anker Innovation listed on the Shenzhen Stock Exchange in 2020 and on the Hong Kong Stock Exchange in July this year, with a market capitalization of about 15 trillion won; in January the company opened a store at Starfield City Wirye.