Apple Said to Cut iPhone 18 Pro Component Orders by Up to 15%
A report says Apple trimmed its October component orders for the iPhone 18 Pro and Pro Max as demand lags last year's models and memory prices climb.
Apple has asked some suppliers to reduce production of components for the iPhone 18 Pro and iPhone 18 Pro Max, according to a report by gsmarena.com. The company cut component orders by up to 15% for October.
The reduction is reportedly driven by weaker market demand and soaring memory prices, the report says.
Demand for the new iPhones has been weaker than for last year's models, according to the same report.
The iPhone 18 Pro models are priced 10% higher than their predecessors. The iPhone 18 Pro starts at $1,199 in the US, while the iPhone 18 Pro Max has a starting price of $1,299.
A recent report had claimed the iPhone 18 Pro models outperformed their predecessors in the Chinese market.
Quick answers
How much did Apple cut iPhone 18 Pro component orders?
According to the report, Apple asked some suppliers to cut component orders by up to 15% for October.
Why is Apple reducing iPhone 18 Pro production?
The report attributes the cut to weaker demand than last year's models and soaring memory prices.
How much do the iPhone 18 Pro and iPhone 18 Pro Max cost?
The iPhone 18 Pro starts at $1,199 in the US, and the iPhone 18 Pro Max starts at $1,299.