Apple Sets October 28 'Pro and Tell' Briefing in Los Angeles
Apple has not said in advance which products it will announce at the press and creator briefing, which reports link to new Macs and iPads.
Apple has sent out invitations for a showcase on October 28 in Los Angeles under the tagline "Pro and Tell," according to Engadget. The event is described as a briefing for press and creators rather than a traditional product event.
The company has not said in advance which products it will announce. Reports point to new Mac and iPad products as the focus, with the MacBook Pro, iPad mini and iMac among the lines expected to be updated.
The October 28 briefing would be Apple's third product event of the season.
What has already shipped
Last week, Apple launched the HomeView and other smart home products. The M6 chip was introduced in August with the latest Mac mini, while the M5 version of the entry-level 14-inch MacBook Pro arrived last year.
The current iMac was introduced in 2024 and runs on the M4 chip. The current iPad mini runs on the A17 Pro chip from the iPhone 15 Pro and is known for heating up. Bloomberg's Mark Gurman recently reported that the new touchscreen MacBook could be thinner and lighter with an OLED display.
Quick answers
When is Apple's next event?
Apple's "Pro and Tell" briefing is scheduled for October 28 in Los Angeles.
What will Apple announce at the October 28 event?
Apple has not said which products it will announce. Reports point to new Mac and iPad products being the focus.
Is the October 28 event a traditional Apple product launch?
It is described as a briefing for press and creators rather than a traditional product event.