Apple posts six commissioned photos for 'Shot on iPhone Duo'
Apple's Instagram carousel features six photos by Jake Michaels and Jason Nocito as part of its 'Shot on iPhone Duo' campaign.
Apple has published a new Instagram carousel featuring six photos commissioned from photographers Jake Michaels and Jason Nocito. The images are part of the company's 'Shot on iPhone Duo' campaign, which highlights the camera system of the iPhone Duo.
The carousel marks the latest installment in Apple's long-running effort to showcase its smartphone cameras through professional photography. The 'Shot on iPhone' campaign has been running for the past 10 years, with each new iPhone generation getting its own visual push.
Over that decade, the campaign has won multiple Cannes Lions, including two Grand Prix, and has been nominated twice for an Emmy for Outstanding Commercial.
The iPhone Duo itself features 48-megapixel rear cameras, a 12-megapixel front camera, and a FaceTime camera under the inner display. Pre-orders for the device begin Friday, October 16, with deliveries and in-store availability starting October 23. Apple recently announced that customers can get ready for iPhone Duo pre-orders beginning October 12.
Quick answers
What is the 'Shot on iPhone Duo' campaign?
It is Apple's campaign highlighting the iPhone Duo's camera system, featuring photos commissioned from professional photographers.
Who took the photos in Apple's new Instagram carousel?
The six photos were commissioned from photographers Jake Michaels and Jason Nocito.
When can I pre-order the iPhone Duo?
Pre-orders begin Friday, October 16, with deliveries and in-store availability starting October 23.