Apple Launches 'Switch to Safari' Page and Videos Targeting Chrome
Apple's new page claims Safari offers up to 5 hours more video streaming and is up to 35% faster than Chrome on Mac.
Apple has launched a new "Switch to Safari" campaign page and published two YouTube videos promoting its browser over Google Chrome, according to 9to5mac.com.
The page claims that Safari offers up to 5 hours more video streaming on Mac than Chrome, and that it is up to 35% faster than Chrome when loading frequently visited sites on Mac.
It also includes a side-by-side Safari versus Chrome comparison chart.
The two YouTube videos showcase Safari's Distraction Control and Intelligent Tracking Prevention features.
Earlier privacy push
In October 2025, Apple launched a "Privacy on iPhone" campaign that promoted Safari as the more private alternative to Chrome.
Quick answers
What does Apple claim about Safari's speed versus Chrome?
Apple's page claims Safari is up to 35% faster than Chrome when loading frequently visited sites on Mac.
What videos did Apple publish for the campaign?
Apple published two YouTube videos showcasing Safari's Distraction Control and Intelligent Tracking Prevention features.