Ternus Wants Apple to Ship Products More Often, Report Says
New Apple CEO John Ternus is pushing for more frequent product launches and fewer management layers, per Bloomberg, after engineering program managers were dismissed.
Apple's new CEO, John Ternus, wants the company to launch products more often than its usual fall and spring events, according to a Bloomberg report. Ternus has indicated Apple must introduce products more quickly and become more experimental to stay competitive in the AI era.
Ternus is also considering reducing the layers between engineers and senior executives, Bloomberg says. The report follows the dismissal of a number of engineering program managers on Apple's hardware engineering team over the past two weeks.
Apple regularly holds iPhone launch events in September and often announces products later in the year and in springtime. The company's current lineup includes the iPhone, HomePod Mini, iPad Mini, Apple TV 4K, AirPods, MacBook, Vision Pro and AppleCare services.
In August, Bloomberg reported layoffs on Apple's Siri and Vision Pro teams. Apple also considered laying off 5,000 AppleCare customer service staffers but ultimately put those plans on hold.
Quick answers
What does John Ternus want to change at Apple?
According to Bloomberg, Ternus wants Apple to launch products more frequently and become more experimental, and he is considering reducing management layers between engineers and senior executives.
Did Apple dismiss engineering program managers?
Yes. Bloomberg says Apple's hardware engineering team dismissed a number of engineering program managers in the past two weeks.
What earlier layoffs has Apple had?
In August, Bloomberg reported layoffs on Apple's Siri and Vision Pro teams. Apple also considered laying off 5,000 AppleCare staffers but put those plans on hold.