Boost Mobile taps Mike Tyson for 'What's Your Plan?' US campaign
Boost Mobile says its new US campaign with Mike Tyson highlights a no-contract approach and a $25/month unlimited plan priced that way 'forever.'
Boost Mobile has announced a partnership with Mike Tyson to front its new US campaign, 'What's Your Plan?'. The prepaid carrier, owned by EchoStar, says the campaign highlights its no-contract approach and a $25/month unlimited plan priced that way 'forever'.
As part of the partnership, Boost Mobile is sponsoring the Mike Tyson Invitational on October 24, a charity program for young athletes, along with future events in 2027. The sponsorship covers travel, education programs and competition infrastructure for the athletes.
Boost Mobile says it will also host local events across the US throughout the campaign, plus annual ones such as back-to-school backpack giveaways. The 12 Days of Boostmas sweepstakes is returning with rewards and prizes for Boost Mobile customers, though the company did not provide full details.
Campaign rollout
The campaign combines the sponsorship of the Invitational and the local events with the return of the Boostmas sweepstakes. Boost Mobile did not give a full schedule or prize list for the sweepstakes.
Quick answers
What is Boost Mobile's new campaign called?
The campaign is called 'What's Your Plan?' and features Mike Tyson.
When is the Mike Tyson Invitational sponsored by Boost Mobile?
The Mike Tyson Invitational takes place on October 24, a charity program for young athletes.
What plan is Boost Mobile promoting in the campaign?
Boost Mobile is promoting a no-contract $25/month unlimited plan priced that way 'forever'.