CJ OnStyle Launches Global Mall in US, Hong Kong, Singapore
CJ OnStyle has begun global content commerce, opening its official mall in three markets and preparing partnerships in Vietnam.
CJ OnStyle has launched an official global mall and started its global content commerce business, beginning operations in the United States, Hong Kong and Singapore, according to techm.kr.
The company, a Korean home shopping and content commerce operator, is running the overseas mall alongside its existing domestic commerce business. The launch marks its entry into cross-border retail in the three initial markets.
CJ OnStyle said it had prepared collaboration with local distribution partners, including Pouch24, the beauty brand launched by actress Ha Ji-won and a local beauty select shop in Vietnam, as well as Shopee for live broadcasting. French retailer Leclerc, which operates over 1,200 stores, is also among the partners for shop-in-shop arrangements.
The global business organization behind the launch was established last year, when CJ OnStyle set up a dedicated team and prepared collaboration with local distribution partners.
Quick answers
Where has CJ OnStyle launched its global mall?
In the United States, Hong Kong and Singapore.
What partners is CJ OnStyle preparing to work with?
Pouch24, the beauty brand launched by actress Ha Ji-won, a local beauty select shop in Vietnam, Shopee for live broadcasting, and French retailer Leclerc for shop-in-shop.
When did CJ OnStyle set up its global business organization?
Last year, before the international launch.