Counterpoint: OLED Notebook Panel Shipments to Jump 50% in 2026
Counterpoint Research expects Apple's move to OLED MacBook Pro displays to help lift OLED notebook panel shipments by 50% in 2026.
Counterpoint Research has published a report projecting that shipments of OLED notebook displays will rise 50% in 2026, helped in part by Apple's expected adoption of OLED panels in next-generation MacBook Pro models, according to 9to5mac.com.
The same report puts growth for advanced notebook display shipments overall at 11% in 2026 compared with 2025, even as Counterpoint expects the broader notebook display market to decline 3% year over year.
Within that advanced segment, the mix is forecast to shift sharply toward OLED. Counterpoint projects OLED's share of advanced notebook display shipments will climb from 56% in 2025 to 75% in 2026, while MiniLED slips from 44% to 25% over the same period.
Apple already uses tandem OLED in the iPad Pro, where two OLED layers work together to deliver higher full-screen brightness. The next-generation MacBook Pro is currently rumored to be announced on October 27 with a touchscreen display and a redesigned, significantly lighter chassis.
Over a longer horizon, Counterpoint expects OLED notebook panel shipments to grow at a compounded annual rate of 26% between 2024 and 2030, with panel revenue forecast to grow 35% per year over the same period.
Quick answers
How much are OLED notebook display shipments expected to grow in 2026?
Counterpoint Research projects a 50% rise in OLED notebook display shipments in 2026.
What is expected to happen to OLED's share of advanced notebook display shipments?
Counterpoint forecasts OLED's share rising from 56% in 2025 to 75% in 2026, while MiniLED falls from 44% to 25%.
Why does Apple matter to this forecast?
Counterpoint cites Apple's expected adoption of OLED in next-generation MacBook Pro models as one driver of the growth.