Google Quietly Raises Pixel 10a Price to $599 in the US
The 256 GB Pixel 10a now costs $699, and the increase is so far limited to the US Google Store.
Google has raised the US price of the Pixel 10a by $100, with the phone now retailing for $599 in the US Google Store, up from its $499 launch price. The 256 GB model now costs $699. The company made the change without an announcement, according to Android Police.
The increase is currently showing up only in the US. Google has not said whether other markets will follow.
The new $599 price for the 128 GB Pixel 10a matches what Samsung charges for the 128 GB Galaxy S26 FE.
The move comes a day after Samsung raised prices across its flagship Galaxy S26 family by $100 or more in the US, South Korea and other markets.
Earlier pricing moves
In October 2025, Google launched the Pixel 11 at a higher price than its predecessor but left older Pixel models untouched. Apple also sharply increased the iPhone 17 price following the launch of the iPhone 18 Pro.
Quick answers
How much does the Pixel 10a cost now?
The Pixel 10a now retails for $599 in the US Google Store, up from $499 at launch. The 256 GB model costs $699.
Is the Pixel 10a price increase happening outside the US?
The increase is currently only showing up in the US, according to Android Police.