Google Raises Pixel 10a Price by $100 to $599
Google has quietly increased the Pixel 10a's price by $100, bringing the 128GB model to $599 and the 256GB model to $699, effective today.
Google has quietly raised the price of its Pixel 10a smartphone by $100, bringing the starting price of the 128GB model to $599. The 256GB variant now costs $699. The new prices are effective today at the Google Store, Amazon, and Best Buy.
The company has not officially commented on the Pixel 10a price increase. The move follows a broader pricing shift for Google's Pixel lineup.
In October 2025, Google issued a price increase for each of its new Pixel 11 devices compared to the prior generation. At the time, Google said the increase would eventually impact "in-market Pixel phones," which was speculated to include the Pixel 10a.
Today's change confirms that speculation, as the Pixel 10a now joins the Pixel 11 series in carrying a higher price tag. The adjustment was first reported by 9to5google.com.
Quick answers
How much does the Pixel 10a cost now?
The 128GB Pixel 10a now costs $599, and the 256GB model costs $699.
Where is the new Pixel 10a price effective?
The new prices are effective today at the Google Store, Amazon, and Best Buy.
Did Google comment on the Pixel 10a price increase?
No, Google has not officially commented on the Pixel 10a price increase.