Google Publishes When to Buy Guide for Holiday Shoppers
Google's guide draws on promotional patterns, search trends and merchant discount data to suggest when prices drop for tech gifts.
Google has released a "When to Buy Guide" offering shoppers advice on when holiday prices are likely to fall, according to androidpolice.com. The guide draws on U.S. historical promotional patterns, search trends and discount data aggregated across merchants, and is based on 2025 trends.
For tech categories, Google lists home security products, televisions and audio equipment among the best buys during Black Friday and Cyber Week. For gaming consoles, the guide suggests buying during Black Friday weekend or waiting until the end of December.
Tech toys are best purchased a week before Christmas, according to the guide.
Google also points to tools built into Chrome. Shopping Insights offers pricing history and price-drop tracking on compatible websites, and the browser can display eligible coupon codes in the address bar during checkout.
Quick answers
What does Google's When to Buy Guide recommend for gaming consoles?
It suggests buying during Black Friday weekend or waiting until the end of December.
Which tech categories does Google say are best to buy during Black Friday and Cyber Week?
Home security products, TVs and audio equipment are listed among the best tech categories for those periods.
How can Chrome help with holiday shopping prices?
Shopping Insights shows pricing history and price-drop tracking on compatible websites, and eligible coupon codes can appear in the address bar at checkout.