Gurman: Siri AI EU Launch Faces 5-Month Delay at Best
Bloomberg's Mark Gurman reports Apple's Siri AI won't reach the EU soon, with a best-case delay of about five months as the company pushes back on EU regulation.
Apple's Siri AI will not launch in the European Union anytime soon, according to Bloomberg's Mark Gurman. In the best-case scenario, Gurman expects a delay of about five months before the feature reaches EU users; in the worst case, the wait could be considerably longer.
Siri AI is one of the main new features of iOS 27 and iPadOS 27, and it remains unavailable in the EU. Gurman also says Apple wants to use the absence of Siri AI in the EU to encourage customers to push back against the bloc's regulatory approach.
He points to the Apple Intelligence rollout as a reference for the anticipated Siri AI timeline. Apple Intelligence arrived outside the EU in October 2024 and only reached the EU in March 2025, roughly a five-month gap.
Apple released iOS 27 and iPadOS 27 last month. The company has not said when Siri AI will be available in the EU.
Quick answers
When will Siri AI launch in the EU?
According to Bloomberg's Mark Gurman, Siri AI should not be expected to launch in the EU anytime soon. In the best-case scenario, he expects a delay of about five months; the worst case could be considerably longer.
Why is Siri AI delayed in the EU?
Gurman says Apple wants to use the lack of Siri AI in the EU to get customers to push back against the EU's regulatory approach. The exact cause of the delay has not been officially detailed by Apple.
How long did Apple Intelligence take to reach the EU?
Apple Intelligence came out in October 2024 outside the EU and only made it to the EU in March 2025, a delay of about five months.