iPhone 18 Pro Demand Signals Diverge: China Sales Up, Orders Cut
Counterpoint says the iPhone 18 Pro line outsold its predecessor in early China sales, while Nikkei reports Apple trimmed component orders by at least 15%.
Conflicting signals have emerged over demand for Apple's iPhone 18 Pro series. Counterpoint Research data shows the iPhone 18 Pro series sold 12% more in its first three days in China than the iPhone 17 Pro series did in its first week, according to inews24.com. Apple ranked first in China's smartphone market in the third week of September with a 33% share.
Separately, Nikkei reported that Apple cut component orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% versus original plans, with some suppliers seeing cuts of up to 20%.
Largan Precision said at its earnings briefing on the 8th that a client's orders were revised downward starting in September, with November orders expected to fall further.
LG Innotek shares fell 13.90% from the previous trading day.
Quick answers
How much did iPhone 18 Pro sales rise in China?
Counterpoint Research data shows the iPhone 18 Pro series sold 12% more in its first three days in China than the iPhone 17 Pro series did in its first week.
Did Apple cut iPhone 18 Pro component orders?
Nikkei reported that Apple cut component orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% versus original plans, with some suppliers seeing cuts of up to 20%.
How did LG Innotek shares react?
LG Innotek shares fell 13.90% from the previous trading day.