LG Electronics ambassador content tops 87 million views
The company held the 2026 Ambassador Awards on October 24, handing awards worth a total of 20 million won to 10 members.
LG Electronics said on October 25 that content produced by its LG Electronics Ambassadors has drawn more than 87 million cumulative views. The figure was announced as the company held the 2026 Ambassador Awards on October 24, closing out this year's official activities, according to inews24.com.
As of October 24, ambassadors had posted about 6,000 pieces of content, which gathered 500,000 likes and 54,000 comments. A total of 220 members took part across the first through fourth cohorts this year, and their social media accounts have more than 13 million followers combined.
At the event, 10 outstanding participants received prizes worth a total of 20 million won.
From product reviews to broader subjects
The LG Electronics Ambassador program began in 2024. This year's content expanded beyond product reviews to cover subjects including cultural and arts events, online shopping malls and home appliance subscription care services.
Quick answers
When did LG Electronics hold the 2026 Ambassador Awards?
The event took place on October 24, and LG Electronics announced the results on October 25.
How many views did LG Electronics ambassador content receive?
Cumulative views passed 87 million as of October 24.
How many members took part in LG Electronics Ambassador this year?
A total of 220 members from the first through fourth cohorts participated.