Meta Taps Walmart, Stripe, Sierra for AI Agent Commerce Standards

Meta is reportedly partnering with Walmart, Stripe and Sierra to publish a set of standards for how AI agents should interact with businesses online, according to Gizmodo. The effort is called a "personal agent protocol" and is intended to help companies distinguish authorized personal agent purchases from other traffic.

Sierra co-founder Bret Taylor is leading the formation of the protocol and told CNBC on Tuesday it will be "chaos until such a standard exists." Taylor said he expects OpenAI to eventually participate in the standards.

Meta Superintelligence Labs vice president of engineering and consumer products David Singleton compared the protocol to email as a standard everyone can use.

The push follows earlier friction over agentic commerce. Meta launched its personal AI agent Muse on Sept. 8 with agentic commerce capabilities. Last month, Amazon locked Muse agents out of its online shopping platform over concerns about handling customer credentials and account data, and a group of six major global banks, including Capital One and Bank of America, released a paper saying agentic commerce needed industry-wide standards around five key principles. OpenAI has also unveiled its own personal AI agent offering.

Revenue stakes

Citigroup estimated on Tuesday that Muse could generate upwards of $27 billion in revenue before the end of the decade.