Naver touts AdBoost Screen to K-pop agencies at Entertainment Day
Naver presented its AI-based DOOH advertising case to SM, JYP and YG officials at an event in Seongnam co-hosted with Glingk Media.
Naver said on October 22 that it held "Naver Entertainment Day 2026" at Naver 1784 in Seongnam, Gyeonggi Province, where it laid out its advertising and marketing strategy for entertainment and K-pop companies. The event was organized with Glingk Media, Naver's official advertising partner, according to Digital Today.
Officials from SM, JYP and YG attended. Naver presented ways to connect Naver Map, Chzzk, Webtoon, Kream and Clip to artist marketing, and shared cases involving its virtual production studio VisionStage.
The company also presented its AI-based digital out-of-home (DOOH) solution AdBoost Screen as a key case. According to Naver, AdBoost Screen can draw on 359,000 digital screens installed across all 17 provinces and metropolitan cities in Korea.
Naver said it plans to expand integrated marketing that combines DOOH exposure with search, Chzzk and Clip activity for entertainment companies.
Lee Jong-min, head of Naver's business monetization division, said the company discussed growth strategies with entertainment advertisers at the event.
Earlier campaigns
In July, RESCENE ran a roughly two-week campaign centered on major mobile services including Naver Entertainment Panel to promote a digital single; Naver said the campaign lifted search impressions and clicks to more than 1.8 times and 1.6 times the average respectively. This year, comeback marketing for groups including IVE and RESCENE used campaigns combining AdBoost Screen with Naver services and ad products.
Quick answers
When and where was Naver Entertainment Day 2026 held?
It was held on October 22 at Naver 1784 in Seongnam, Gyeonggi Province, organized with Naver's official advertising partner Glingk Media.
What is AdBoost Screen?
It is Naver's AI-based DOOH advertising solution, which can use 359,000 digital screens installed across all 17 provinces and metropolitan cities in Korea.
Which entertainment companies attended the event?
Officials from SM, JYP and YG attended, according to Naver.