Nvidia Raises Shield TV Pro Price to $299.99, Discontinues Standard Model
The $100 increase took effect October 2, with Nvidia citing higher component costs from a memory shortage.
Nvidia raised the price of the Shield TV Pro by $100 to $299.99 starting on October 2nd, according to theverge.com. The company also stopped production of the standard Shield TV model and is focusing its manufacturing efforts on the Shield TV Pro only.
Nvidia attributed the price increase to the rising cost of components due to a memory shortage.
When the Shield TV Pro launched nearly seven years ago with an upgraded Tegra X1+ processor, 3GB of RAM, and 16GB of storage, it sold for $199.99. When the Pro model was first announced in 2019, Nvidia also debuted an updated entry-level Shield TV with the same processor but 2GB of RAM and 8GB of storage priced at $149.99.
High demand for Nvidia's other hardware including GPUs and AI chips has been a major contributor to the dramatic price increases of components and devices over the past few years.
Quick answers
How much does the Nvidia Shield TV Pro cost now?
The Shield TV Pro now costs $299.99 after a $100 price increase that started on October 2nd.
Why did Nvidia raise the Shield TV Pro price?
Nvidia attributed the increase to the rising cost of components due to a memory shortage.
Is the standard Nvidia Shield TV discontinued?
Yes, Nvidia has stopped production of the standard Shield TV model and is focusing on the Shield TV Pro.