OpenAI to Test Visual Ads Inside ChatGPT Image Generation in U.S.
OpenAI will begin testing a labeled visual ad format during ChatGPT image generation later this month, limited to U.S. advertisers, alongside new measurement partners.
OpenAI announced it will begin testing a new visual advertising format in ChatGPT that appears during image generation. The test starts later this month and is limited to the United States, with an initial group of advertisers, according to bleepingcomputer.com.
OpenAI says the ads will be clearly labeled and kept separate from the image being generated, and that they do not influence ChatGPT's answers.
The company is also adding advertiser measurement tools, integrating conversion data with Hightouch, Tealium, and LiveRamp. Attribution partners for ChatGPT ads now include AppsFlyer, Adjust, Branch, Triple Whale, and Kochava.
For brand suitability, OpenAI is working with DoubleVerify and Integral Ad Science. The company says the visual ad experiment is currently limited to the U.S.
Advertising push follows reported reach
In background context provided by OpenAI, ChatGPT reaches 1.2 billion people every week.
Quick answers
When will OpenAI start testing visual ads in ChatGPT?
Testing begins later this month, limited to the United States with an initial group of advertisers.
Will ChatGPT's answers be affected by ads?
OpenAI says ads do not influence ChatGPT's answers, and the visual ads will be clearly labeled and kept separate from the image being generated.
Which partners is OpenAI working with for ChatGPT ads?
Measurement integrations include Hightouch, Tealium, and LiveRamp. Attribution partners are AppsFlyer, Adjust, Branch, Triple Whale, and Kochava, while DoubleVerify and Integral Ad Science handle brand suitability.