Philips' $379.99 Sonicare DiamondClean 9900 Prestige Hits US and Europe
Philips launches its Next-Generation DiamondClean 9900 Prestige smart toothbrush in the US and Europe for $379.99, with a global rollout planned for 2027.
Philips has released its Next-Generation DiamondClean 9900 Prestige smart toothbrush in Europe and the US. The new model is priced at $379.99, while the previous iteration remains available at a discount from $429.99.
The toothbrush features a touchscreen for selecting eight cleaning modes and three intensity levels. A 12-segment mouth map on the screen changes color to indicate brushing effectiveness, and a color-changing light ring sits on the base.
Philips says the device uses a third-generation AI model and its SenseIQ technology to detect excessive brushing pressure. It also adjusts its own vibration intensity based on the user's technique.
A broader global rollout is expected in 2027. The launch puts the Sonicare in direct competition with Dyson's CameraJet smart toothbrush, which costs $499.
Quick answers
How much does the Philips Sonicare DiamondClean 9900 Prestige cost?
The Next-Generation DiamondClean 9900 Prestige is priced at $379.99. The previous iteration is still available and discounted from $429.99.
Where is the Philips Sonicare DiamondClean 9900 Prestige available?
It is now available in Europe and the US, with a broader global rollout expected in 2027.
What features does the Philips Sonicare DiamondClean 9900 Prestige have?
It has a touchscreen for eight cleaning modes and three intensity levels, a 12-segment mouth map that changes color, a color-changing light ring, and uses a third-generation AI model and SenseIQ to detect excessive pressure and adjust vibration intensity.