Pinterest Launches AI Beauty Guides for Salon Planning
Beauty Guides turns beauty Pins into salon-ready plans with styling terms, price ranges and time estimates, powered by Pinterest Intelligence.
Pinterest introduced a new AI-powered feature called Beauty Guides that turns beauty-related Pins into actionable salon plans, according to TechCrunch. The feature was announced on October 6, 2026.
Beauty Guides is powered by Pinterest Intelligence, the company's visual intelligence and generative AI technology. It translates Pins into professional styling terms such as balayage, root melt, and almond nails, so users can describe what they want in the language stylists use.
Each guide includes practical details: what to ask for, how much time the service takes, a price range, and maintenance requirements. The feature is accessed by tapping the Get the Guide button inside the Pinterest app.
At launch, Beauty Guides works with Pins related to hairstyle, color, nail shape, and finish.
Quick answers
How do I use Pinterest's Beauty Guides?
Open the Pinterest app, find a beauty-related Pin, and tap the Get the Guide button.
What does Beauty Guides tell you?
It provides what to ask for, time required, price range, and maintenance requirements, using professional styling terms.
Which beauty topics does Beauty Guides cover at launch?
Hairstyle, color, nail shape, and finish.