Salesforce to acquire AI marketing platform Braze for about $5.66 billion
Braze shares rose more than 51% to $45.57 on the announcement, and CEO Bill Magnuson said the company will keep building under the Braze name.
Salesforce announced on October 20, 2026, that it will acquire the AI marketing platform company Braze for about $5.66 billion, according to digitaltoday.co.kr.
Salesforce said it plans to close the deal within its 2028 fiscal year, subject to shareholder and regulatory approval.
Braze stock was briefly halted before the market opened and ended the session up more than 51% at $45.57.
Braze CEO Bill Magnuson said the company will keep building products under the Braze name and continue investing in customers and partners.
The agreement follows Salesforce's earlier move for the AI customer service platform Pin, which it announced a few months before this article at about $3.6 billion.
Quick answers
How much is Salesforce paying for Braze?
About $5.66 billion, according to the announcement.
When is the Salesforce-Braze deal expected to close?
Salesforce plans to close it within its 2028 fiscal year, subject to shareholder and regulatory approval.
What happened to Braze stock?
It was briefly halted before the open and closed up more than 51% at $45.57.