Startup Morning Coffee spotlights AI cross-border shopping service SAZO
Episode 1422, released on October 23, 2026, featured the company behind SAZO, which uses generative AI to handle overseas purchases for customers.
Episode 1422 of Startup Morning Coffee, released on October 23, 2026, introduced the company behind the cross-border shopping service SAZO, according to platum.kr. SAZO is a cross-border e-commerce service that uses generative AI to read and organize overseas product information and handle purchases on the customer's behalf.
The company presents the purchasing process in four stages: reading, classification, prediction and execution. According to the company, the same engine underpins service configurations linking Japanese products to Korea, Korean products to Japan, and Japanese products to the United States, covering product information, pricing, customs clearance and delivery.
Middleware for overseas sales
The business model also includes a middleware that lets partners sell their products through overseas sales channels. The company says it covers product integration, pricing and post-order shipping.
Longer term, the company says it aims to develop SAZO into infrastructure that allows AI agents to handle overseas purchases.
Quick answers
What is SAZO?
SAZO is a cross-border e-commerce service that uses generative AI to read and organize overseas product information and handle purchases on the customer's behalf.
Where can I hear the episode about SAZO?
The company was introduced in episode 1422 of Startup Morning Coffee, released on October 23, 2026, according to platum.kr.