SK Telecom, Museums Launch K-Treasure Road Project
SK Telecom and three national partners will turn Korean relics into hands-on content at T Factory Seongsu, with the first program in November.
SK Telecom announced it will pursue the K-Treasure Road cultural tourism project together with the National Museum of Korea, the Visit Korea Year Committee and the National Museum Foundation, according to inews24.com.
Under the collaboration, SK Telecom will provide T Factory Seongsu as an exhibition and experience space. The company will jointly plan exhibitions and produce content with the Visit Korea Year Committee.
Digital exhibition infrastructure at T Factory Seongsu will present cultural relics and the museum merchandise brand MU:DS as hands-on content.
The National Museum of Korea will handle expert content supervision, while the National Museum Foundation will co-plan and co-produce MU:DS collaboration products. The first joint program is set to be introduced in November.
Background
K-Treasure Road is tied to the 2027-2029 Visit Korea Year and links exhibitions and experience content based on Korean cultural relics to visits to regional museums and travel. The project is planned to be expanded in stages until 2027, the first year of the 2027-2029 Visit Korea Year.
Quick answers
When does the first K-Treasure Road program launch?
The first joint program is set to be introduced in November.
Where will the K-Treasure Road exhibition take place?
SK Telecom will provide T Factory Seongsu as the exhibition and experience space.
What is MU:DS?
MU:DS is the National Museum of Korea's merchandise brand, which will be presented as hands-on content and co-produced with the National Museum Foundation.