TAG Heuer Reportedly Ends Connected Smartwatch Production
Remaining TAG Heuer Connected stock will be sold through 2027, according to a report relayed by Notebookcheck, with no word on software support.
TAG Heuer has reportedly stopped production of its Connected smartwatches over the summer, and the remaining stock of the device will be sold off through 2027. The report comes from the French publication La Lettre and was relayed by Notebookcheck, according to Android Authority.
There is no word on how long existing TAG Heuer smartwatches will continue to receive software updates or service, leaving current owners without a stated support timeline.
Context
In October 2025, screenless fitness trackers, smart rings, and smart glasses were taking over some functions of smartwatches, a shift in the wider wearable market.
Quick answers
When did TAG Heuer stop making Connected smartwatches?
Production reportedly ceased over the summer, according to a report from La Lettre relayed by Notebookcheck.
How long will remaining TAG Heuer Connected stock be available?
Remaining stock will be sold off through 2027.
Will existing TAG Heuer smartwatches still get software updates?
There is no word on how long existing smartwatches will receive software updates or service.