TVING, Wavve user growth follows data-breach compensation offer

TVING recorded 9,475,361 monthly active users in October 2026, up 24 percent year on year, while Wavve logged about 290,000 new app installations — its highest monthly figure since app analytics firm Mobile Index began compiling the statistic in January 2023, according to inews24.com.

TVING ranked second in the Korean OTT market behind Netflix, which had 15.76 million users. TVING held about 800,000 more users than third-place Coupang Play, at roughly 8.68 million.

Combined, TVING and Wavve drew about 11.17 million monthly active users in October 2026, about 4.59 million behind Netflix. Their combined new app installations for the month totaled about 760,000, the most in the entertainment category.

The gains were attributed to TVING's data-breach compensation program, which offered a one-month Wavve pass. In June 2026, TVING suffered a hacking attack that leaked about 39.54 million account records, and the company began accepting compensation applications in September 2026.

The package included a one-year hacking and phishing insurance policy, 5,000 won in TVING points, a premium viewing upgrade and a choice between the Wavve pass and a 5,000 won discount coupon for three CGV combo deals. Applications were taken only through the TVING app, and the window was extended from September to the end of October 2026 after low uptake; October applicants received only the Wavve pass.