YouTube Tweaks Shorts Algorithm to Favor Original Content

YouTube is updating its recommendation algorithms to prioritize original content and reduce the reach of content re-uploaded from other creators, the company announced. The change targets the Shorts feed, where channels that primarily aggregate pre-existing content without significant changes will likely see less distribution.

For clipper accounts, YouTube suggested adding original commentary, unique edits or storytelling to avoid losing reach. The update is aimed at rewarding creators who add value rather than reposting existing videos.

The move follows a string of recent YouTube feature rollouts. In the past couple of weeks, the platform announced the ability to make custom video feeds and now lets people drop gifs into comment sections. YouTube also has a new auto-dubbing tool on the horizon that will translate content in real time.

Engadget reported the algorithm change. YouTube has not specified an exact date for when the update will take effect.