British Animation Awards to Return in London in 2028 Under New Leads
Tracy Shaw and Anna Lord take over the organization, which plans a refreshed category structure, a new website and a search for sponsors.
The British Animation Awards will return to London in 2028, the organization has announced, with Tracy Shaw and Anna Lord taking over leadership of the awards. The relaunch follows a hiatus for the event, according to cartoonbrew.com.
The returning edition will feature a refreshed category structure, including new categories open to work from other countries. Details of the new categories have not yet been announced.
The relaunch also includes a new website and a refreshed digital presence, while the existing archive of winners and awards history will remain available.
Organizers are seeking new sponsorship and partnership arrangements ahead of the 2028 edition.
Leadership change
The British Animation Awards were founded in 1996 and are held biennially, recognizing British animation across features, television, shorts and other formats. Helen Brunsdon led the organization for eight years and oversaw its last three editions.
Shaw has held roles at Warner Bros., Universal Pictures and DreamWorks Animation, while Lord has held senior positions at Nexus Studios, Locksmith Animation and Passion Pictures.
Quick answers
When will the British Animation Awards return?
The awards will return to London in 2028 after a hiatus.
Who is leading the British Animation Awards now?
Tracy Shaw and Anna Lord are taking over leadership of the organization.
Will the new categories be open to international work?
Yes, the refreshed category structure includes new categories open to work from other countries, though details have not yet been announced.