Esther Bunny and My Melody pop-up opens in Tokyo on November 11
The collaboration store runs at Lumine Est Shinjuku through November 23, then moves to Osaka's Lucua Irie from December 25 to January 7.
A pop-up store for the Esther Bunny and My Melody collaboration, titled ESTHER BUNNY×My Melody POPUP STORE ～After School Wonderland～, will open at Lumine Est Shinjuku B1 in Tokyo from November 11 to November 23, 2026, according to animeanime.jp. Admission is free and no reservation or numbered ticket is required.
The Osaka venue at Lucua Irie 2F will follow from December 25, 2026 to January 7, 2027, under the same free-entry arrangement.
The store will sell 17 venue-exclusive items built around two themes, “Dokidoki School Life” and “Fuwa Fuwa Amusement Park.” The lineup includes plush mascots at 3,278 yen in 4 types, a bead strap at 3,080 yen, twin keyholders at 990 yen in 2 types, an acrylic organizer at 1,980 yen in 2 types and a school bag-style pouch at 1,980 yen.
Other goods include a tail keyholder and a pass case, each 1,320 yen in 2 types, fluffy embroidered stickers at 880 yen in 4 types, and a secret marker charm at 770 yen across 10 random types.
Shoppers who spend 3,000 yen or more per transaction will receive one random original novelty card from a set of 6 types.
Two characters, two backgrounds
Esther Bunny is a rabbit character designed by Korean-American Esther Kim, who was born in Los Angeles and spent her teens in Tokyo. My Melody is a Sanrio character who loves baking cookies with her mother and whose favorite food is almond pound cake.
Quick answers
When does the Esther Bunny and My Melody pop-up store open?
The Tokyo venue at Lumine Est Shinjuku B1 runs from November 11 to November 23, 2026. The Osaka venue at Lucua Irie 2F runs from December 25, 2026 to January 7, 2027.
Do I need a ticket or reservation to enter?
No. Admission is free at both venues and no reservation or numbered ticket is required.
How much do the store's items cost?
Prices range from 770 yen for the secret marker charm to 3,278 yen for the plush mascots. Shoppers spending 3,000 yen or more per transaction receive one random novelty card from 6 types.