Sailor Moon and LINE FRIENDS Merch Line Launches November 12, 2026
The collection spans 10 merchandise categories and goes on sale in Japan, South Korea, China and Taiwan, plus LINE FRIENDS SQUARE online worldwide.
Sailor Moon and LINE FRIENDS will release a merchandise collaboration collection on November 12, 2026, the two brands announced.
The line covers 10 merchandise categories and pairs the five original Sailor Guardians and Luna with their LINE FRIENDS counterparts. Sales are planned at select retailers in Japan, South Korea, China and Taiwan, through LINE FRIENDS SQUARE online globally and via the Pretty Guardians fan club.
Plush keychains and badges
Larger plush keychains are priced at 3,960 yen, about $24.95 each. Seven mini plush keychains cost 2,420 yen, about $15.25 each, with Cony as Sailor Moon, Brown as Tuxedo Mask, Choco as Sailor Mercury, Jessica as Sailor Mars, Leonard as Sailor Jupiter, Sally as Sailor Venus and Oliver Pan as Sailor Chibi Moon.
Six random acrylic stand keychains are 1,540 yen, about $9.70 each, and a pastel-purple satin pouch is priced at 2,420 yen, roughly $15.25. Two pin badge sets cost 1,540 yen, about $9.70 each, and two round button badges cost 770 yen, around $4.85 each.
Stationery items include a memo pad, a notebook, two sticker designs and a folder set, priced from 660 to 880 yen, roughly $4.16 to $5.54. In Japan the merchandise will be sold at the Sailor Moon Store in Harajuku and at LINE FRIENDS SQUARE SHIBUYA.
LINE FRIENDS characters first appeared in 2011 as digital stickers for the LINE messaging app. The brand, now operated by IPX, has previously collaborated with major names including BTS on the BT21 character lineup.
Quick answers
When does the Sailor Moon and LINE FRIENDS collection launch?
It launches on November 12, 2026.
Where will the Sailor Moon and LINE FRIENDS merchandise be sold?
At select retailers in Japan, South Korea, China and Taiwan, online through LINE FRIENDS SQUARE globally and via the Pretty Guardians fan club. In Japan it will be available at the Sailor Moon Store in Harajuku and LINE FRIENDS SQUARE SHIBUYA.
How much do the mini plush keychains cost?
Seven mini plush keychains are priced at 2,420 yen, about $15.25 each.