3goo partners with ExcelGames Interactive for Asia distribution
The deal covers Southeast Asia, the Chinese-speaking region and South Korea, with EGI handling market strategy, launch planning, sales channels, pricing, promotions and localized marketing.
3goo announced on October 28, 2026 a strategic partnership with Singapore-based game distributor and publisher ExcelGames Interactive (EGI). The partnership covers Southeast Asia, the Chinese-speaking region and South Korea.
According to gamebiz.jp, EGI will support market strategy, launch planning, sales channel management, pricing, promotions and localized marketing. The two companies will consider region-specific pricing, bundle sales, special editions, re-releases of existing titles and shorter production lead times.
Future plans include bringing Japanese titles to Asian regions and Asian or overseas titles to the Japanese market, as well as joint publishing and porting to other platforms.
EGI founder and CEO Samuel Ong commented on the partnership, as did 3goo founder and representative director Nicola Di Costanzo.
Quick answers
What regions does the 3goo and ExcelGames Interactive partnership cover?
Southeast Asia, the Chinese-speaking region and South Korea.
What will ExcelGames Interactive handle under the partnership?
Market strategy, launch planning, sales channel management, pricing, promotions and localized marketing.
What are the future plans for the partnership?
Bringing Japanese titles to Asian regions and Asian or overseas titles to Japan, plus joint publishing and porting to other platforms.