EA Founder Bing Gordon Sets 75 Million Sales Bar for GTA 6
Gordon, speaking on the Sozzi Unleashed show, said people skipping Thanksgiving football to play GTA 6 would also signal success.
Electronic Arts founder Bing Gordon said on the Sozzi Unleashed show that Grand Theft Auto 6 reaching 75 million copies sold would be "mind-blowing," according to GameSpot. Gordon said he arrived at the figure by taking 10% of a 750 million view count he associated with a previous GTA 6 trailer.
Gordon also offered a behavioural measure of the game's success: people playing GTA 6 instead of watching football on Thanksgiving, a few days after its release.
The remarks come ahead of the Rockstar Games title's launch, which is set for a few days before Thanksgiving. GTA 6 is published by Take-Two Interactive.
Estimates circulating before release are far below Gordon's threshold. Sensor Tower data cited in earlier coverage claims the game has sold about 7 million copies so far, generating close to $700 million in revenue, and projects 25 million preorders by launch, about $2 billion in revenue.
Separately, Circana data shows nearly 1 in 3 US console and PC gamers plan to buy GTA 6, which the firm described as the highest purchase intent it has ever recorded.
Quick answers
What did Bing Gordon say about GTA 6 sales?
The EA founder said on the Sozzi Unleashed show that 75 million copies sold would be "mind-blowing," a figure he based on 10% of a 750 million view count he linked to a previous GTA 6 trailer.
When does GTA 6 release?
Rockstar Games' GTA 6 is scheduled to launch a few days before Thanksgiving.