Gears of War: E-Day Estimated at 230,000 First-Week Sales, $500M Budget Reported

Gears of War: E-Day sold an estimated 230,000 copies in its first week and generated about $37 million in revenue, according to estimates from analytics firm Alinea Analytics reported by Kotaku. Microsoft has not released official player or sales metrics for the game.

A source familiar with Xbox's business told Kotaku that the budget for Gears of War: E-Day exceeded $500 million before marketing costs. The figure has not been confirmed by Microsoft or developer The Coalition.

Alinea Analytics also estimated that the game has sold fewer than 100,000 copies on Steam so far. Separately, the firm estimated that Gears of War: Reloaded sold 684,000 copies on PS5; that title was priced at $40.

Budget claims and franchise context

In June 2026, after E-Day was shown at Xbox's summer showcase, Insider Gaming reporter Tom Henderson said he had heard the game cost over $400 million, while Windows Central reporter Jez Corden suggested a lower budget. The new $500 million figure comes from a single source speaking to Kotaku.

Gears 5, released in 2019, brought in over 3 million players at launch, doubling the first week of Gears of War 4 and becoming the most-played Xbox Game Studios title in its first week since 2012's Halo 4. Earlier in 2026, Alinea Analytics estimated Gears of War: Reloaded sold 684,000 copies on PS5. The multiplatform release of Forza Horizon 6 on PS5 has been delayed from 2026 to January 2027.