Miami Officials Question GTA 6 Marketing Deal as Campaign Expands
Rockstar Games' Grand Theft Auto VI promotion has grown in Miami, but commissioners are raising concerns over a $975,000 county partnership.
Rockstar Games has expanded its real-life marketing campaign for Grand Theft Auto VI in Miami, with branded cars, a blimp and beach chairs appearing across the city, according to GameSpot. The push has drawn widespread visibility — and pushback from local officials.
Miami-Dade County commissioners have raised concerns about the county's partnership with Rockstar Games to promote the game. Commissioner René Garcia said the game depicts Miami like a murder capital.
The partnership includes a $975,000 project at the Kaseya Center that proceeded without commission approval. Miami-Dade County Mayor Daniella Levine Cava is now seeking further deals with Rockstar Games to promote the game at airports and seaports.
Earlier promotion
Earlier this month, the Grand Theft Auto VI logo was airlifted onto Miami's Kaseya Center to promote the game and an upcoming Miami Heat x Grand Theft Auto VI crossover.
Quick answers
When does Grand Theft Auto VI release?
Grand Theft Auto VI is scheduled for release on November 19, 2026.
Why are Miami-Dade officials concerned about the GTA 6 partnership?
Commissioner René Garcia said the game depicts Miami like a murder capital, and a $975,000 project at the Kaseya Center proceeded without commission approval.