Itch.io expands generative AI disclosure filters to search results
The storefront says its NoAI tag lets users hide projects that opt out of generative AI, as AI disclosure rules reach more pages.
Itch.io added generative AI disclosure filtering to more parts of its storefront, including the search results page, on November 3, 2026, according to Polygon.
The storefront's Browse page carries a "NoAI" tag that lets users hide games using generative AI, described in the listing as projects that explicitly indicated they are not using generative AI in their creative process.
Itch.io's social media account said it had deleted a couple terabytes of "AI slop" shortly before the NoAI tag was announced.
The storefront's existing AI spam clause defines spam as projects predominantly created by algorithms or AI, randomly generated content with minimal curated design, and multiple iterations of essentially the same generated content. AI-generated material is still allowed when its use is disclosed in the project description and adds substantial value to the user experience.
Pressure across storefronts
AI disclosure has become a bigger question for PC storefronts. In October 2026, 54.6% of titles added to Steam carried an AI disclosure label, the first month in which more games had the label than not; in 2025 the figure was 18.3%. Itch.io has kept an AI spam clause in its quality guidelines for more than two years.
Quick answers
What does the NoAI tag on Itch.io do?
It lets users hide games whose creators explicitly indicated they are not using generative AI in their creative process.
Can developers still publish AI-assisted games on Itch.io?
Yes, as long as the use of AI is disclosed in the project description and adds substantial value to the user experience.
Where does the new filtering appear?
Itch.io extended generative AI disclosure filtering to more parts of the site, including the search results page, on November 3, 2026.