Lineage M wins 2026 Brand of the Year from Korean Advertising Society
NCSoft's mobile game took the honor for its 'ContiNew' campaign, with six brands selected this year.
NCSoft announced that its mobile game Lineage M has received the 2026 Brand of the Year Award from the Korean Advertising Society, according to gamemeca.com. The award ceremony was held on October 30 at the society's fall regular academic conference at Paradise Hotel in Busan.
Lee Ji-gu, executive director and head of the Lineage IP division at NCSoft, attended the ceremony and received the plaque on the game's behalf.
Lineage M was recognized for its "ContiNew" campaign, which launched in the first quarter of this year. Six brands, including Lineage M, were selected for the award this year.
Campaign background
The Brand of the Year Award was established in 2006 by the Korean Advertising Society, which was founded in 1989. As part of the "ContiNew" push, Lineage M released three special videos covering Kent Castle, Forest of Mirrors and Valley of Dragons, and ran an event sharing Aden World travel spot videos on social media.
Quick answers
What award did Lineage M win in 2026?
Lineage M received the 2026 Brand of the Year Award from the Korean Advertising Society.
Where was the 2026 award ceremony held?
It was held on October 30 at Paradise Hotel in Busan, during the Korean Advertising Society's fall regular academic conference.
What campaign earned Lineage M the award?
The "ContiNew" campaign, which launched in the first quarter of this year.