Magic: The Gathering Tops $600 Million in a Quarter for First Time
Hasbro's third-quarter report says Wizards of the Coast revenue rose 31% year over year, driven by The Hobbit and Reality Fracture sets.
Magic: The Gathering passed $600 million in quarterly revenue for the first time, according to Hasbro's third-quarter 2026 financial report published on October 21, 2026. The trading card game's publisher, Wizards of the Coast, generated almost 90% of Hasbro's quarterly operating profit.
Wizards of the Coast revenue rose 31% year over year. Hasbro attributed the increase to two Magic sets, The Hobbit and Reality Fracture, and said The Hobbit is the fourth best-selling Magic set in the game's history.
The report also covers organized play. Hasbro said participation in the first nine months of 2026 is up 40% compared with all of 2024, a measure the company tracks through event turnout. The Companion app is the official tool used to run Magic events.
Organized play under scrutiny
The figures arrive after several years in which many Magic players have complained about the state of organized play, citing fast set releases and poor prize support. Attendance at events such as Regional Championship Qualifiers has declined, according to that player criticism.
Wizards of the Coast also faces competition in the card game market. Riftbound has been drawing large numbers of players, a shift players have credited to its generous prize support.
Quick answers
How much revenue did Magic: The Gathering make in the third quarter of 2026?
Hasbro's report shows Magic: The Gathering exceeding $600 million in quarterly revenue for the first time.
Which Magic sets drove Wizards of the Coast's growth?
Hasbro cited The Hobbit and Reality Fracture. The report says The Hobbit is the fourth best-selling Magic set in history.