Nikke 4th Anniversary Campaign Hits Seoul, New York and Tokyo
Level Infinite's campaign includes Times Square ads, a Roppongi Station takeover and offline events across South Korea, the US and Japan.
Level Infinite announced a global campaign for the 4th anniversary of Goddess of Victory: Nikke, combining large outdoor advertisements and offline events in South Korea, the United States and Japan, according to gamemeca.com.
In Seoul, the special outdoor advertising event MARIAN: WHITE & BLACK IN Yongsan ran at I-Park Mall Yongsan from October 30 to November 1. The venue featured a large inflatable of the character Marian: Queen, a giant mural and a trick-art zone recreating a battlefield, with a live drawing performance and a Counter Squad mascot greeting and stamp rally on the first day. Large outdoor ads also appeared around Hongdae Station and Gangnam-daero.
Overseas, a large advertisement went up in Times Square in Manhattan, New York, while a 4th anniversary themed pop-up and trick-art exhibition runs at the Animate store in Los Angeles until the 14th. In Tokyo, an outdoor advertisement featuring 69 visuals telling Nikke's story is running at Roppongi Station, with commemorative ads also shown at Akihabara, Shinjuku and Shibuya stations. A mini trick-art live drawing is planned at the Daibiru Building event space in Akihabara, and a Nikke event space is being prepared in Düsseldorf, Germany.
More anniversary plans
Level Infinite will reveal the new Nikke character Hongryeon: Sinsal on the 5th, and a Nikke x Musinsa collaboration pop-up store will operate on the 6th. The publisher also plans to attend AGF 2026 in December and to hold a Nikke orchestra concert next year.
Quick answers
What is the Nikke 4th anniversary campaign?
It is a global marketing campaign by Level Infinite featuring outdoor advertisements and offline events in South Korea, the United States and Japan.
When is the Nikke x Musinsa pop-up store open?
The collaboration pop-up store will operate on the 6th, according to the announced schedule.
When will Hongryeon: Sinsal be revealed?
Level Infinite will reveal the new Nikke character Hongryeon: Sinsal on the 5th.