PlayStation Says It Won't Sell Future Consoles at Big Losses
In a recent investor Q&A, PlayStation said it is evaluating its pricing approach for future hardware and does not intend to sell consoles at significant losses.
PlayStation has said that, as a principle, it does not intend to sell hardware at significant losses, and that it is continuing to evaluate its approach to pricing for future consoles. The statement came in a recent investor Q&A, according to gamerant.com.
The company added that it is carefully monitoring the market and that it wants customers to fully understand the value it provides in relation to pricing.
PlayStation executives also called the company's consoles the foundation of its business, and said it intends to expand the ecosystem beyond the living room.
Next-generation hardware on the horizon
The pricing comments land while attention is already turning to the next console generation. Industry reports point to a 2027 release for both Xbox's next-gen Codename Helix consoles and Sony's PlayStation 6, though PlayStation has reportedly not committed to any plans regarding the PS6 release date.
Cost estimates for that hardware have moved upward. The expected Bill of Materials for the PS6 rose from around $760 in March to nearly $1000 just months later, according to those reports.
Quick answers
Did PlayStation rule out selling future consoles at a loss?
PlayStation said that as a principle it does not intend to sell hardware at significant losses, while noting it is monitoring the market and evaluating its pricing approach.
When is the PlayStation 6 expected to launch?
Industry reports point to a 2027 release for the PS6, but PlayStation has reportedly not committed to any plans regarding its release date.