Sweeney criticizes Steam's generative AI disclosure rule
Epic Games CEO Tim Sweeney told GamesBeat that Steam's AI disclosure requirement misrepresents a game's quality and is unfair to developers.
Epic Games CEO Tim Sweeney said in an interview with GamesBeat that Steam's requirement for developers to disclose generative AI use is harmful, and that the rule distorts how a game's quality is judged.
Sweeney said the disclosure obscures a game's actual quality. Good and bad games can be made whether or not AI is used, he argued, and tying AI to poor quality is unfair to developers who use the technology well.
He added that Steam already has a review system that conveys game quality to players.
Prior criticism
Sweeney has previously criticized Steam's disclosure requirement as abhorrent, and has long supported generative AI in game development. Epic Games' Unreal Engine has added generative AI features one after another.
Steam requires store pages to disclose when generative AI tools are used for content such as art.
Quick answers
What did Tim Sweeney say about Steam's AI disclosure rule?
The Epic Games CEO told GamesBeat that the requirement is harmful, obscures a game's actual quality, and is unfair to developers who use AI well.
Who requires generative AI disclosure on game store pages?
Steam requires developers to disclose on store pages when generative AI tools are used for content such as art.