Xbox chief reportedly says brand must build enduring new IP
Asha Sharma reportedly told a town hall that Xbox cannot survive by reviving the past alone, and shared more on Project Helix.
Xbox leader Asha Sharma reportedly told employees at a company-wide town hall that Xbox must create enduring new IP, according to transcripts reported by Eurogamer.
Sharma reportedly said Xbox will not survive if it only revives the past, and that the company must find new ways and the courage to invent around new IP. She reportedly added that she wants Xbox's great games to become great global billion-dollar franchises while the company keeps creating enduring new IP.
During the same meeting, Sharma reportedly shared more information about Project Helix, Xbox's next-generation console. She also reportedly reflected on Xbox's return to growth after an all-time low.
Eurogamer said it has asked Microsoft to verify whether the town hall meeting took place and whether the transcripts are accurate. Microsoft has not confirmed the meeting or the reported remarks.
Older context
Xbox has been reorganising around its biggest gaming brands, including The Elder Scrolls and Blizzard, and has parted ways with studios such as Double Fine and Compulsion, and probably Arkane. Obsidian is working under Bethesda on a Fallout game, and there have been cuts at id Software alongside consolidation across the division.
Quick answers
What did Asha Sharma reportedly say about new IP?
She reportedly said Xbox must create enduring new IP and will not survive if it only revives the past.
What is Project Helix?
Project Helix is Xbox's next-generation console, which Sharma reportedly discussed at the same town hall.
Has Microsoft confirmed the town hall?
No. Eurogamer said it has asked Microsoft to verify whether the meeting took place and whether the transcripts are accurate.