A24's 'Primetime' Opens to $19.2M, Hansen's YouTube Traffic Up 79%

A24's 'Primetime' opened to $19.2 million domestically, marking the studio's third-biggest opening weekend ever. The film's debut coincided with a sharp rise in attention for Chris Hansen, whose YouTube channel gained about 11,000 subscribers and recorded roughly 849,000 views — up 79 percent from the previous weekend, according to Social Blade. Hansen's account also posted twice as many videos.

Before screenings of 'Primetime', theaters are running ads for TruBlu, the streaming service Hansen co-founded. Hansen watched the film with a public audience in Times Square days before it opened nationally and discussed it with Fox News' Jesse Watters on 'Have a Seat with Chris Hansen'.

Hansen said his agents are already shopping the documentary 'I'm Chris Hansen' to platforms beyond TruBlu.

Background

Over the summer, Hansen publicly contemplated legal action over 'Primetime' and declined an advance screening invite amid a dispute with A24 over an NDA. In 2024, filmmaker Lance Oppenheim's wife ordered a Cameo video from Hansen to celebrate Oppenheim's documentary 'Spermworld', and Oppenheim showed the clip to Robert Pattinson.

In 2025, filmmaker David Osit released his documentary 'Predators' about Hansen's legacy. 'To Catch a Predator' began as a segment on 'Dateline NBC' and became a recurring series of investigations within the program in the mid-2000s.