A+E Execs Detail K-Pop Scripted Strategy Ahead of MIPCOM
Patrick Vien and Youngsun Soh discussed building Korean dramas around K-pop talent, with Lifetime's "Oh! My Guard" starring CNBLUE's Jung Yong-hwa and Hong Seung-hee.
A+E Global Media executives Patrick Vien and Youngsun Soh detailed the company's strategy of building Korean scripted shows around K-pop stars, Deadline reported ahead of MIPCOM.
That strategy has produced 14 original Korean drama series since 2017, most of them featuring K-pop talent. The Lifetime series "Oh! My Guard" stars CNBLUE's Jung Yong-hwa and Hong Seung-hee.
A+E co-produces its Korean dramas with local Korean broadcasters and partners with global streamers including Hulu and Disney+. Alongside those scripted projects, the company has produced 47 YouTube series, among them "Nego King," which is in its eighth season and has accumulated over 200 million total views.
Background
A+E launched the History and Lifetime channels in Korea in 2017 and recently rebranded from Networks to Global Media. Korean talent has been a recurring element of its slate: Astro singer Cha Eun-woo starred in "A Good Day to Be a Dog," while Got7's Park Jin-young starred in A+E's "The Witch."
Quick answers
How many Korean drama series has A+E Global Media made?
A+E has made 14 original Korean drama series since 2017.
Who stars in the Lifetime series "Oh! My Guard"?
CNBLUE's Jung Yong-hwa and Hong Seung-hee star in "Oh! My Guard."
Which global streamers does A+E work with for its Korean dramas?
A+E works with global streamers including Hulu and Disney+.