Amazon MGM Teases Bigger Spanish-Language Slate From 2028
At Iberseries & Platino Industria in Madrid, Amazon MGM execs pointed to 'Zeta' and 'Venganza' as proof of bolder Spanish-language bets, with more projects due from 2028.
Amazon MGM Studios executives Javiera Balmaceda and Nicole Morganti took the stage at the Iberseries & Platino Industria conference in Madrid to lay out the company's Spanish-language ambitions, pointing to Zeta in Spain and Venganza in Mexico as evidence that the streamer is willing to make bigger genre swings.
Morganti said the pipeline will deliver significantly more projects from 2028 onward, adding that Amazon is already looking ahead to 2029 and 2030. The message to producers in Madrid was clear: the volume is coming, and the planning window stretches years out.
Those plans sit on top of a broader financial commitment. Amazon has announced a $2 billion-plus investment in Latin America through 2030, a figure that includes spending on local content.
Genre Bets Already Paying Off
The executives' choice of examples was not incidental. Earlier this year, Zeta ranked among Amazon Prime Video's most watched Global Top Ten hits, giving the company a concrete case study as it weighs further Spanish-language genre projects.
Amazon MGM's strategy, as described at the Madrid event, pairs regional production hubs in Spain and Mexico with a longer runway for commissioning — a shift from one-off bets toward a sustained slate.
Quick answers
What did Amazon MGM executives say at Iberseries & Platino Industria?
Javiera Balmaceda and Nicole Morganti discussed the company's Spanish-language strategy, citing 'Zeta' in Spain and 'Venganza' in Mexico as examples of bigger genre swings, and said significantly more projects are coming from 2028 onward.
How much is Amazon investing in Latin America?
Amazon has announced a $2 billion-plus investment in Latin America through 2030, including spending on local content.
When will Amazon's Spanish-language pipeline expand?
Nicole Morganti said the pipeline will bring significantly more projects from 2028 onward, with the company already looking toward 2029 and 2030.