Ampere: Non-English Titles Hit 65% of Netflix Acquisitions
Research firm Ampere Analysis reports non-English content made up at least half of acquisitions at Netflix and Disney+ as of September 2026.
Non-English-language content accounted for at least half of all acquisitions at both Netflix and Disney+ as of September 2026, according to research published by Ampere Analysis and reported by deadline.com.
At Netflix, non-English titles made up 65% of acquisitions, the higher of the two shares. Japan and Korea were the leading sources of titles picked up by the service.
Disney+ came in at 50%, with German and Japanese content topping its acquisition list, according to the research.
Unlicensed catalogues remain large
Ampere identified Japanese, French, South Korean and Turkish content as the biggest future acquisition opportunities. The firm noted that only 40% of Japanese streaming content is available worldwide, and only 45% of South Korean titles are available outside the country's own streaming services.
The U.S. and South Korea are the biggest buyers of Japanese content available for licensing, the research found. In recent years, Amazon Prime Video, HBO Max and Disney+ have increasingly expanded non-English-language title licensing across multiple markets, according to Ampere.
Quick answers
What share of Netflix acquisitions was non-English as of September 2026?
Ampere Analysis put the figure at 65%, with Japan and Korea the leading sources.
What share did Disney+ reach?
Non-English titles accounted for 50% of Disney+ acquisitions, with German and Japanese content topping its list.
Which markets does Ampere see as the biggest future opportunities?
Japanese, French, South Korean and Turkish content, according to the research.