Electrify Hires Al Brown, Patrick Walker to Senior Roles
London creator house Electrify named former Vice programming chief Al Brown EVP Creative and Editorial and ex-YouTube EMEA boss Patrick Walker Chief Strategy Officer.
Electrify, a London-based creator house that invests in digital creators and builds their online brands, has hired Al Brown as EVP Creative and Editorial and Patrick Walker as Chief Strategy Officer, according to deadline.com.
Brown joins from a career that included more than a decade at Vice, where he became VP of Programming for Vice Studios UK and executive-produced series including State of Undress and Gaycation. He later held senior roles at Future Studios and Independent Studio, according to the company.
Walker was previously Managing Director, EMEA, at YouTube and Director of Media Partnerships, EMEA, at Facebook. He ran the multi-channel network Rightster, later Brave Bison, and was a founding investor and Chief Content Officer at Base79.
Reach and TV viewing
Electrify's media brands include Veritasium, fern, Mentour Pilot, Astrum, Fireship and The Rundown AI. The company said its roster collectively reaches more than 65 million subscribers across platforms.
Electrify also cited data showing that around 36% of total watch time, over 130 million of 371 million hours, came through TV screens.
Quick answers
Who did Electrify hire?
Electrify hired Al Brown as EVP Creative and Editorial and Patrick Walker as Chief Strategy Officer.
What is Electrify?
Electrify is a London-based creator house that invests in digital creators and builds their online brands.
Which media brands are part of Electrify?
Its media brands include Veritasium, fern, Mentour Pilot, Astrum, Fireship and The Rundown AI.