Featherstone: Premium TV Drama Will Move to YouTube, TikTok
Sister boss Jane Featherstone told the RTS London Convention that premium TV talent and drama will eventually end up on YouTube or TikTok.
Jane Featherstone, the co-founder of Sister, predicted at the RTS London Convention that premium TV talent and drama will eventually migrate to YouTube or TikTok. She said the funding model for premium drama on television will not change in the short term, but she expects major shifts in the medium to long term.
Featherstone pointed to Sister's deals with digital labels such as After Party Studios and Amol Rajan's new outfit as evidence of where the industry is heading. Her credits include Black Doves, The Split and Chernobyl, and Sister is run by Featherstone alongside Liz Murdoch and Lucinda Hicks.
Tim Hincks, CEO of Expectation, which makes Clarkson's Farm, also spoke at the convention and predicted that the UK TV industry's terms of trade are not long for this world. Those terms have been a financial bedrock for UK production companies for more than two decades.
The comments, reported by Deadline, signal growing uncertainty about the traditional television ecosystem as digital platforms expand their reach into premium content.
Quick answers
What did Jane Featherstone predict at the RTS London Convention?
She predicted that premium TV talent and drama will eventually end up on YouTube or TikTok.
What did Tim Hincks say about the UK TV industry?
He predicted that the UK TV industry's terms of trade are not long for this world.
What digital deals did Featherstone highlight?
She highlighted Sister's deals with digital labels such as After Party Studios and Amol Rajan's new outfit.