Disney's 'Hexed' Directors Defend Centered Trailer Framing
Jason Hand and Fawn Veerasunthorn said the centered shots in the 'Hexed' trailer come from act one, where Billie is boxed in, per Slashfilm.
At a press day at Disney Animation Studios in Burbank, California, directors Jason Hand and Fawn Veerasunthorn addressed social media criticism that the first trailer for Hexed appeared to be framed for vertical video, according to Slashfilm.
Veerasunthorn said the centered shots in the trailer are drawn from act one of the film, where the character Billie is limited and rigid in her everyday world.
Hand said the centered framing was a cinematic choice meant to show Billie stuck in a boxed-in place, adding that the visuals change once she enters the world of Hexe.
Both directors said they were aware of the social media observation about the trailer's centered visuals.
How the criticism began
On June 17, 2026, a social media post compared shots from the Hexed trailer with the DreamWorks Animation film Forgotten Island, saying the centered framing looked optimized for vertical video. The criticism spread across social media platforms.
Quick answers
Why is the 'Hexed' trailer framed with centered shots?
Directors Jason Hand and Fawn Veerasunthorn said the centered shots come from act one, where Billie is limited and rigid in her everyday world, and that the visuals change once she enters the world of Hexe.
Did the 'Hexed' directors respond to the vertical video criticism?
Yes. At a press day at Disney Animation Studios, both directors said they were aware of the social media observation and explained the centered framing as a cinematic choice.